2018 Annual Convention

June 15-16, 2018

Location: Grand Casino Hotel and Resort, Shawnee, OK

QUESTIONS? Call (405) 499-0040, 1-888-815-2672 (toll-free in Okla.) or e-mail cfrank@okpress.com.

»  Register online to attend

Register by May 31 for the Early-Bird rates!
Registrations received after May 31 will be assessed a $20 late fee.

»  College Registration

»  Order your Convention T-Shirts! Only $12 each

 

CANCELLATION POLICY: Notice of cancellation must be received in writing. A full registration fee refund is authorized when cancellation notice is received by May 31, 2018. No-shows forfeit registration fee.

Downloads: 

HOTEL INFORMATION

OPA GROUP RATE: $99 for a King or Queen Double
                                  $159 for a Suite

Grand Casino Hotel and Resort
777 Grand Casino Blvd., Shawnee, OK  74804  
$99 for 1 king or 2 queen beds, $159 for a suite

For reservations: 
Call the reservations line at 1-405 964-7777 (group code OK Press Association) or visit www.grandresortok.com click the Book A Room tab, then enter information, click advanced search options and enter the group code 180614OKLA to get the group rate.

This special rate will be available until May 25 or until our group block is full.

The Grand Casino Resort and Hotel is located on I-40 just to the west of Shawnee.


 
 

                      Thank you to our Sponsors!

 
    



 



 

To request information about becoming a convention sponsorship, call Membership and Meetings Director Christine Frank at (405) 499-0040, or 1-888-815-2672 (toll-free in Okla.), or e-mail cfrank@okpress.com.


Educational sessions sponsored by the Ethics and Excellence in Journalism Foundation.

 

FRIDAY, JUNE 15

1:00 p.m.  
Business Meeting

1:45 p.m.  
2018 Gubernatorial Candidate Forum
Oklahoma's gubernatorial candidates will join OPA members for a moderated question-and-answer session.

3:15 p.m.
Ice Cream Social   

3:45 p.m.
News Flash
This fast-paced session covers a range of topics presented by multiple OPA members with a format that keeps it fun and interesting. This is a great opportunity to pick up some new ideas that could work at your own paper.

5:00 p.m.
Print isn't dead! (and what you can do to keep it that way)
Presented by Bill Ostendorf
Print is not dead. In fact, there is plenty we can do to grow, save and improve print now. And newspapers would be crazy not to invest in print, the source of much of their digital content, subscriber commitments and advertising revenue. This workshop will talk about print innovations and what you can do to resuscitate your print products. This session will help you learn how to get your team organized and thinking outside the box to take a fresh look at all the future potential of print.

6:00 p.m.  
Reception 
Chat with vendors at a cocktail reception and learn about the products and services they offer.
Sponsored by the Arnall Family Foundation 

7:00 p.m.  
Welcome Luau Dinner 

Don’t miss this fun night! Chat with friends during a delicious luau themed dinner then join in for some fun luau themed games.  Don't forget to wear your favorite Hawaiian shirt and grass skirt.  
Sponsored by Oklahoma Indian Gaming Association

8:30 p.m.
Hospitality Hour, Grand Event Center Balcony
All attendees are invited to the Hospitality Hour following the Welcome Dinner
Banquet.Sponsored by AT&T

SATURDAY, JUNE 16

8:30 a.m.  
Blooper Breakfast
Great laughs and buffet breakfast to get your morning started!
Sponsored by OERB

10:00 a.m.  
Congressional  Q&A 
Oklahoma’s congressmen — Sen. Jim Inhofe, Sen. James Lankford,  Rep. Jim Bridenstine, Rep. Tom Cole, Rep. Frank Lucas,  Rep. MarkWayne Mullin and Rep. Steve Russell — are invited to attend.

12:00 p.m.  
Awards & Past Presidents Luncheon
Recognition of OPA Past Presidents and Presentation of: ONF Beachy Musselman Award, Half Century Club and Quarter Century Club inductions, ONG Column and Editorial Sweepstakes Awards, OGE Photo of the Year Awards, OPA Digital Media Awards, OPA Print Quality Award, ONF Joseph H. Edwards Outdoor Writer of the Year Award, and Ray Lokey Memorial Award for Excellence in Reporting.

1:45 p.m.  
Think BIG and Deliver Results
Presented by Jason Taylor
Small market publications across the country are thinking big and delivering results. Yours can, too. Jason Taylor is well-known for his inspirational and motivational presentations, as well as his case studies that support his many actionable points. Taylor will share success stories you can duplicate and describe how to influence your organization’s culture to make a measurable
difference.


3:00 p.m.
CONCURRENT SESSIONS

10 of the Dumbest Mistakes Newspapers Make and Why We Make Them
Presented by Bill Ostendorf
Bill Ostendorf is quite the contrarian. In fact, he often advises clients to do the OPPOSITE of whatever newspapers are doing. "The newspaper industry, under heavy deadline and financial pressure, is notorious for jumping on bandwagons, whether it's new ad ideas, Twitter, Google or Facebook," he says. "Trouble is they often jump as soon as they see others jumping and don't think it through." As a result, newspapers have blown numerous opportunities for success by folding TV books, abandoning food coverage and feeding Google and Facebook all their content. Small papers also copy what big papers do, which is another good way to fail. And big papers ignore the success of small papers. It's crazy and we've got to stop!

6 Ways to Sell Web and Digital Like a Boss!
Presented by Ryan Dohrn
25 year media sales/marketing veteran, Ryan Dohrn, has been party to millions of dollars in digital revenue sales. In this workshop, he will share his six best tips for selling advertising on your media brand's website. Ryan will focus on understanding proper digital promotion strategies. He will dig deep into why digital should be “part” of the marketing plan, not the entire marketing plan. He will explore how to understand digital packages, and how print and digital complement each other to drive ROI.  Ryan will show you why social media is not a cheap form of marketing any more. He will explain why you need to adopt a print-plus mentality in your media company. See first-hand why sponsored content offerings are only as good as the audience you can drive to the content. Learn why all business owners, including agencies, should re-think re-targeting. And, there is much, much more. If you are looking for new ways to sell web and digital, this is a session you will love!

4:00 p.m.  
CONCURRENT SESSIONS

New Content Strategies
Presented by Bill Ostendorf
If not what we used to do, then what do we cover? If we abandonment city council meetings and zoning boards, what goes in the paper? At Creative Circle, we believe we have developed new content approaches that substantially increase readership. This involves broadening the reach of stories, covering "life, not news" and writing in a more informal style. It requires changes in the way newspapers approach stories, photos, headlines and captions. When applied during our redesigns, the result typically is higher newsstand sales, increased readership scores and higher user satisfaction. Are you ready to really rethink your content?


The 20 Minute Sales Presentation
Presented by Ryan Dohrn
Stop wasting time with long sales presentations! Learn how to turn 20 minutes into a closed deal! This new strategy is working across the nation in B2B and consumer markets. Advertisers love it and sales reps are raving! This sales technique is so easy you will be able to use it immediately! Learn how to establish relevancy fast; how to grow trust by sharing success stories; to present ideas on the spot, ask critical questions, and close more deals on the first sales call! This is one of Ryan’s most popular workshops. It is packed with tactical and practical take away points that every sales rep can put into action right away.

5:00 p.m.  
CONCURRENT SESSIONS

Why Facebook and Google Are Not Our Friends 
Presented by Bill Ostendorf
Bill Ostendorf, president of Creative Circle Media Solutions, is raising a flag of caution about the big portals like Yahoo, AOL, Facebook, Twitter and Google. "These companies are not our friends. They are out to do nothing less than to take our place as local content and commercial enterprises." And he's stunned at how eager newspapers are to help them accomplish just that. Should you have a Facebook page? "Sure," says Ostendorf. "But the last thing you should be doing is promoting Facebook and providing them with news feeds." Should you host Google ads? "Absolutely not," says Ostendorf. "That's just giving them a portal to switch your advertisers to Google." This workshop will provide an alternative view to what everyone else is doing. And maybe you'll find your own way is the best way.

45 MEDIA SALES TIPS IN 45 MINUTES! 
Presented by Ryan Dohrn
Ryan has gathered the very best media sales tips from around the globe and is ready to share them with you! But, can you keep up? This is 45 minutes of fun where Ryan shares 45 ideas from his global adventures working with over 400 media companies and over 5,000 media sales reps. Every idea is working today in media companies large and small. All ideas are proven and proving revenue results! This is a rapid fire format where a live countdown clock on the screen will keep Ryan on track and keep you wondering how he has this much information packed into 45 minutes. Come prepared to take notes, laugh and maybe even cry.

6:00 p.m.  
Awards Reception
Sponsored by AEP/PSO

7:00 p.m.  
Awards Banquet
Presentation of Milt Phillips Award and Better Newspaper Contest Awards.

9:00 p.m.
Hospitality Hour, Grand Event Center Balcony
All attendees are invited to the Hospitality Hour following the Awards Banquet.
Sponsored by Chickasaw Nation

Convention Adjourns