APME NewsTrain - The Busy Editor's Guide to Journalism

Fri, September 25, 2009

Friday, Sept. 25 & Saturday, Sept. 26
(Attend one or both days for the same price)

10 a.m. - 5:15 p.m.

at the University of Oklahoma's Gaylord College of Journalism & Mass Communication, 395 W. Lindsey St., Norman, Okla.

Provided by Associated Press Managing Editors & Mid-America Press Institute

Local Sponsors: Oklahoma Newspaper Foundation, The Associated Press, Gaylord College of Journalism and Mass Communication at University of Oklahoma, The Norman Transcript, The Oklahoman and Tulsa World

Become a more effective editor with two days of training in editing and management skills for online news. This national program is a two-track workshop offering (a) hands-on classes to boost editors' skills at shooting and editing brief web video and using social media to distribute content and (b) the best new ideas for setting and maintaining standards, planning multimedia content, ethical decision-making and more.

BOTH seminar tracks will be available BOTH days. Keynote speech by Bob Dotson on Friday, Sept. 25 only.

Cost:  $50 (per person) registration fee includes lunches on both days.  Participants may attend one or both days for one price.  Pre-payment by credit card or check is required to hold your spot.  Contact Lisa at ONF if you have special circumstances - lpotts@okpress.com, 405-499-0026.

» Register Online

» Download Seminar Brochure & Registration Form

» Download session descriptions & faculty bios

Program Schedule:

Two concurrent workshop tracks will be available on the first day, then repeated on the second day. So, for example, you can attend the hands-on training track (blue track) on the first day and the topical training track on the second day.

12:30 - 1 p.m.   Friday's Lunch, followed by Keynote Speaker Bob Dotson from 1 to 2 p.m.
1 - 2 p.m.         Saturday's Lunch


Bob Dotson of NBC's Today Show will present "A Survival Kit for Professional Storytellers: How To Compete with Cell Phones and Web Sites" from 1 to 2 p.m. on Friday only. The NBC News Correspondent has an unusual beat. For 40 years he has looked behind the media mirror that reflects the powerful and popular to find tales of people who are practically invisible, the stories about us. His Emmy award-winning Today Show series, “American Story with Bob Dotson,” is filled with such people, the kind who don’t send out press releases but who quietly change our lives. Bob will show you how to use all the tools of natural sound and video as well as quotes and copy that will make the story memorable. Want a preview? Here’s a link to Bob Dotson’s “American Story” webpage. It’s filled with dozens of examples of his work: http://today.msnbc.msn.com/id/19333758/

TRACK 1:  Hands-On Training

10:00 - 10:15 a.m.  Introduction by Elaine Kramer, APME

Making Better Web Video

Robb Montgomery
Friday - 10:15 a.m. to 12:30 p.m. or Saturday - 10:15 a.m. to 1:00 p.m.
Why: As an editor, you need to know how to plan, edit and produce strong visual stories for the Web.
This condensed video primer will focus on the fundamentals of reporting video stories (Shooting, interviewing and basic edit techniques).
NOTE: Participants in the "Hands-on Training - Making Better Web Video" workshop will work in pairs or threes. Participants should bring any camera that shoots digital video and connecting cords. You may bring your own wireless enabled laptop loaded with editing software, or you may use a
workstation in the computer lab. If you plan to use your own laptop, please download a free trial version of an editing software before the workshop if none is currently installed. People who want to attend this workshop but don't have a camera, should note this at registration in order to be paired with someone bringing equipment.

Continues in afternoon from 2 to 3 p.m.

Making Better Use of Social Media

Robb Montgomery 
3:45 to 5:15 p.m.
Why: Social Media techniques can improve journalism and the connection to the communities journalists serve.
Live interactive demonstration of a few key social media tools and techniques. Learn the culture and best practices for creating digital media that works better with the real-time Web. Examples will include Twitter for journalists and Delicious for reporting.
NOTE: Participants in the "Hands-on Training - Making Better Use of Social Media" should plan to use a workstation in the computer lab or bring a wireless-enabled laptop.

TRACK 2:  Topical Training

10:00 - 10:15 a.m.  Introduction by Elaine Kramer, APME

The Big Picture – Staying Ahead in the Changing Media World

Mark Briggs
10:15 to 11:15 a.m.
Why: You want to stay informed about the state of the industry and get ahead of the digital transformation in newsrooms.
If print circulation is your only metric, you might think readers no longer care about the news. But our appetite for information is growing – we're just looking for it in different places. This digital transformation is not only changing newspapers' relationship with their communities; but it’s giving us new and interesting methods of covering them. So let's look at content that works on the web, and the platforms, tools and networks that can help us connect with readers wherever they are. 

Choose to attend one of the following:

Challenges of the Continuous News Desk

Ken Fleming
Friday - 11:30 a.m. to 12:30 p.m. or Saturday - 11:30 a.m. to 1:00 p.m.
Why: Journalists can learn from research the difficulties newsrooms face as they try to cover the news continuously.
The Reynolds Journalism Institute at University of Missouri recently completed a study of what reporters and editors think about the continuous news cycle and journalistic challenges it creates in newsrooms. This course provides the chance to seek solutions to some of the thorny problems.

-- or --

Alternative Story Forms for Print

David Arkin
Friday - 11:30 a.m. to 12:30 p.m. or Saturday - 11:30 a.m. to 1:00 p.m.
Why: Newspaper readers like the non-linear presentations adopted by magazines and Web sites.
A mainstay of print news coverage is the routine story on civic issues or evergreen topics that are not, shall we say, terribly engaging. Fortunately, newsrooms can make routine coverage more interesting and digestible with alternative story forms. This seminar teaches editors to spot opportunities for these non-linear stories and helps them make the most of both the available newshole and staff time. Includes templates you can take home and put to use right away. 

Defining What’s “Good” in Digital Media

Mark Briggs
2:00 to 3:30 p.m.
Why: Working with continual deadlines and fewer journalists, editors need to know how to establish what is “good.”
In times of change and new directions, quantifying and clearly communicating what constitutes “good” work in digital journalism is critical to lasting success. This program explains how to create standards and then use those standards to provide effective directions and feedback. Includes examples and practice setting standards.

Planning Content for Multiple Deadlines and Multiple Platforms

Mark Briggs 
3:45 to 5:15 p.m.
Why: With so much coming at you 24/7, it’s important to know how to plan.
Story planning currently involves developing stories simultaneously for print and digital. In this seminar you will learn how non-linear thinking helps you plan coverage on all platforms. You will practice techniques of planning coverage of breaking news and enterprise stories and learning to develop from the very beginning the components for publication in multiple media.

Faculty Members:

BOB DOTSON of NBC's The Today Show will present during Friday's lunch "A Survival Kit for Professional Storytellers: How To Compete with Cell Phones and Web Sites." Dotson began his broadcasting career at Oklahoma City's WKY-TV (now KFOR-TV). During his career, BOB DOTSON has received more than 100 awards, including an Edward R. Murrow Award from the Radio-Television News Directors Association for "Best Network News Writing" in 1999 and three Emmy awards.
ROBB MONTGOMERY is the principal of Robb Montgomery Consulting and has worked as a visual editor for the Chicago Sun-Times and the Chicago Tribune and partners with editors in the Middle East, Asia, U.K., Europe and North America to improve their digital journalism, newspaper design and online multimedia. ceo@visualeditors.com  
MARK BRIGGS helps newsrooms, journalists and journalism schools develop their digital journalism skills. He is the principal of Journalism 2.0, which provides training and consulting on issues related to digital media and the hyperlocal news platform Newsgarden. He is the author of Journalism 2.0: How to Survive and Thrive / A digital literacy guide for the information age, supported by the Knight Foundation and published by the J-Lab at University of Maryland’s Philip Merrill College of Journalism. He previously was assistant managing editor for interactive news at The News Tribune, Tacoma, Wash. mark@journalism20.com  
KEN FLEMING is director of the Center for Advanced Social Research at the Reynolds Journalism Institute, University of Missouri. He also has conducted extensive program evaluation studies in public health, health communication, associational membership and media effects. In his dual responsibility as director of research for RJI, he has recently played an important role in the studies of Online Journalism Credibility in cooperation with the Associated Press Managing Editors, The Opinion Pool with the National Conference of National Editors, and The Community Newspaper Survey with the National Newspaper Association.
DAVID ARKIN is executive director of the news and interactive division for GateHouse Media. He runs the company's newsroom and interactive incubator, development and training programs, in addition to operating GHNewsroom.com, the company readership site and handling special projects. He serves frequently on industry panels and is involved with various newspaper associations. He was the top editor of four daily newspapers, leading them all to general excellence awards, and has won state and regional awards for writing and design, as well as community service awards for leading projects that improved the communities he’s lived in.
ELAINE KRAMER is a project manager for APME NewsTrain and the Online Journalism Credibility Project. She previously was managing editor of The Orlando Sentinel, and before that was managing editor and then editor of The Morning Call in Allentown, Pa. She held various editing positions at The Hartford Courant in Connecticut over 12 years, and previously worked at The Louisville Courier-Journal; the Belleville, Ill., News-Democrat; and as a Peace Corps volunteer in Sierra Leone. Elaine graduated from Northwestern University.


» Register Online 

» Or Download the Seminar Brochure & Registration Form 
to submit by e-mail, fax or mail:

1)  Supply the following information for each attendee:

  • Name and Title
  • News organization
  • Corporate chain (if applicable)
  • Business mailing address
  • Phone number
  • E-mail address
  • Day(s) and Track(s) attending

2)  Payment of $50 must be submitted at the time of registration to hold your spot. Call (405) 499-0026 to submit your credit card information or mail a check to: Oklahoma Newspaper Foundation, 3601 N. Lincoln Blvd., Oklahoma City, OK 73105. Checks should be made out to Oklahoma Newspaper Foundation.

3)  Send your registration information and payment to either of our two contact people. Please specify which day(s) and track(s) you will attend.

  • Lisa Potts, Oklahoma Newspaper Foundation, lpotts@okpress.com, (405) 499-0020, or FAX (405) 499-0048, or mail to: Oklahoma Newspaper Foundation, 3601 N. Lincoln Blvd., Oklahoma City, OK 73105
  • David Reed, Mid-America Press Institute, mpinews@aol.com, FAX (217) 581-2923, or mail to: John David Reed, Executive Director, Mid-America Press Institute, c/o Department of Journalism, Eastern Illinois University, Charleston, Ill. 61920.


To book a hotel: 
A discounted rate of $89 per night is available at SOONER LEGENDS INN & SUITES, 1200 24th Ave. S.W., Norman, Okla. 73072 / (405) 701-8100 / www.soonerlegends.com. Mention “NewsTrain Seminar” when making reservation. Cut-off date: Sept. 10.

Contact for more information:
Lisa Potts, Oklahoma Newspaper Foundation, lpotts@okpress.com, 405-499-0026 or 1-888-815-2672 toll-free in Okla.
Elaine Kramer, APME NewsTrain, newstrain@comcast.net, or 412-805-0812
David Reed, MPI, MPINews@aol.com