Marketing Manager

City:  Little Rock, AR
Newspaper:  WEHCO Digital Media
Job Description:  WEHCO Digital Media is seeking a creative and results driven marketer to plan, design, and manage our marketing initiatives in support of growing our digital subscription business through subscriber acquisition and retention. As an industry leader, WEHCO considers this role as essential to promoting our brand and mission of delivering quality local journalism in the communities we serve.
As the company’s Marketing Manager, you will work alongside all levels of management at newspaper divisions throughout the company. You will assist in creating customer-focused strategies that drive audience engagement and subscriber growth. By leveraging the audience data collected through WEHCO’s customer data platform (CDP), you will identify and create new audience segments used to target our marketing initiatives that drive new conversions and build higher retention.
Key Responsibilities:
•Work with cross departmental teams across multiple markets to develop, prepare and execute monthly and quarterly marketing plans.
•Plan, create, and oversee the design, content, and production of all marketing materials that support subscription sales and branding campaigns across multiple channels including but not limited to email, online display advertising, audience extension, print advertising, and social media advertising.
•Maintain quarterly marketing calendar for WEHCO’s newspapers and track marketing campaign results.
•Ensure marketing deliverables and scheduling objectives are met.
•Maintain promotional subscription offer checkout pages ensuring all offers align with established pricing guidelines and branding objectives.
•Establish expert level knowledge of all company marketing technology platforms while optimizing marketing automation and audience development journey's through multiple channels.
•Review data analysis and metrics to ensure campaigns meet predetermined objectives.
•Guide and help in preparation of marketing activity reports and present them to the leadership team.
Knowledge, Skills and Abilities:
•The ability to work harmoniously within a diverse, talented multi-level organization to achieve results is required.
•Must exhibit a test-and-learn mindset with a strong ability to A/B test campaign approaches while analyzing results to inform and determine broader marketing strategy.
•Must have extensive experience working with Adobe Creative Suite -- specifically with mockups, web and email design, and multimedia presentation.
•Must have an adaptive design eye and skillset.
•Must have a proven track record of results in generating subscription sales.
•Must be an expert with the latest trends and best practices in online marketing and performance tracking.
•Strong verbal and written communication skills are required.
•Must possess a strong ability to craft impactful marketing messaging that highlights our brand and mission.
•Must be data driven with strong analytical skills.
•Excellent organizational skills and being detail oriented is required.
Minimum Qualifications:
EDUCATION: Bachelor’s Degree in Marketing or a related field is preferred.
EXPERIENCE: Minimum of 5 years of prior experience in marketing management, preferably with subscriber sales for local media. A combination of education and experience could be used in lieu of education and/or experience.
Contact: Please email resumes to tstaten@arkansasonline.com