How to Create Designer Ads
Thursday, January 31, 2013
10 a.m. to 4 p.m. • Reed Center (near Sheraton Hotel)
5800 Will Rogers Blvd, Midwest City
Provided by the Oklahoma Newspaper Foundation
as part of the Raymond and Mildred Fields
Memorial Fund Educational Series
Help your advertisers by creating results-driven ads.
This workshop focuses on copy writing and design in the final stages of the sales process. Carol Richer Gammell will train you to design, write and sell the finished product.
Good account managers know how to close a sale. They also know how to help clients tell their story in print and digital format through innovative copy and creative design. This seminar will cover all these aspects of the ad creation process through examples, role play and class participation.
Carol Richer Gammell can help you –
Create your ad:
- Write compelling copy
- Design effective layouts for print and Web
- Research customers for sales
- Prepare stellar spec ads
Sell your ad:
- Make sales presentations (for print and online)
- Get potential customers to commit
Carol Richer Gammell started her training firm Sales Training Plus in Tulsa after serving as associate publisher of MacDonald Classified Services for 16 years. She has spoken at more than 350 newspaper conventions and conducted training workshops for newspaper advertising sales professionals at more than 800 newspapers, including The Pittsburgh Post-Gazette, The Toronto Star, The Mobile Press-Register, The Montreal Gazette, The Riverside Press-Enterprise, and The Tulsa World, among many others. In 2000, Richer was awarded the McGovern Award by the Newspaper Association of America for her service to the classified industry.
Questions? Contact Member Services Coordinator Eli Nichols at (405) 499-0040 (toll-free in Oklahoma at 1-888-815-2672) or firstname.lastname@example.org.
» Register online
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